Here's the thing....I originally hadn't planned on writing about this, but you should have seen some of the websites I ran across today while surfing the internet.
What I have to say might....well hurt some of your egos, but listen up - it's 2008...you are no longer allowed to boast that you have a website if it looks like you made it in 1994 and haven't changed it since. That would be the equivalent of bragging about your Ford Tempo that you've never changed the oil and is sitting in your driveway with a spare tire on it. You just wouldn't do that.
It's simple...marketing your business in 2008 is not what it was in 1998...times change, TECHNOLOGY CHANGES, and your customers change and it's your job as a savvy business owner to keep up with it or your gonna get run over......or worse, someone else it going to get your business. From now on I challenge you to look into the "impression" your current website is giving to your potential customers. Think of it as this.....Your website is like your company's bright and shiny digital billboard on the interstate of life. You hold the key to what it says, looks like, etc and you can change the message with every sunset if you wish.....so why wouldn't you keep it fresh, new and current. Just like you updated your hairstyle when the 80's went bye-bye, you should do the same with your website.
Stay tuned for more info and options about updating it soon...... And for those of you who don't even have one.....don't even get me started!
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